The 12-Point Website Checklist Every Business Owner Needs
C
Christopher
ยท
Apr 26, 2026
ยท
5 min read
0
out of 6
Having a website and having a website that works are two completely different things. Go through this list and count how many your current or planned website already has.
Score yourself
A clear headline that says what you do in 5 seconds
Your headline must immediately answer what you do, who you do it for, and why they should care.
Does your homepage headline pass the 5-second test?
One clear call-to-action above the fold
Visitors should never have to scroll to find out what to do next.
What is the ONE action you want every visitor to take?
Social proof visible without scrolling
Testimonials or client logos near the top dramatically increases trust.
Where does your best social proof currently live?
Mobile-optimised and loads under 3 seconds
Over 60% of web traffic is mobile.
When did you last test your site on a real phone?
A clear explanation of who you serve
Your homepage should make your ideal customer feel immediately seen.
Does your site speak directly to one specific person?
A lead capture mechanism
If someone visits and leaves without giving you their contact, they are gone forever.
What do you offer visitors who are not ready to buy yet?
The website is just where the lack of clarity becomes expensive.
โ Christopher
Count your score above. If you have fewer than 4, your website is actively costing you customers right now. The good news is every single item on this list is fixable.
5 min read
ยท
๐ 1 reads
ยท
๐ฅ
You've read 1 post this week
How did this land?
Your Takeaway
0/140
Amara O. ยท 3 months ago
My homepage says Welcome to our company. Changing it today.
Tunde K. ยท 3 months ago
The 5-second test is brutal but necessary. Failed it instantly.